"But within an hour they'd got in touch.
A Kellogg's spokeswoman said: "It all came about a few weeks ago when Tim tweeted his fans about wanting to create a super cereal called Totes Amazeballs. We really try to make the most of Twitter here at Kellogg's and when we saw the tweet we knew we had to make something special for him.
Tim says: "I was thinking it'd be cool to come up with a breakfast cereal I heard someone use the expression Totes Amazeballs and it sounded like something from Charlie and the Chocolate Factory I sent a cheeky tweet saying I'd invented a new cereal and that Kellogg's were interested!
When Charlatans frontman Tim Burgess told fans on his Twitter website he wanted to create a breakfast cereal called "Totes Amazeballs" it's fair to say he was joking.
Charlatans star Tim Burgess gets Kellogg
But when bosses at breakfast giants Kellogg's heard about the idea they thought it was, well, totes amazeballs.
"They'd done something for [DJ] Calvin Harris a while back and so we came up with something."
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"We only had one box of Totes Nike Air Max 95 Navy Blue And White
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For those unfamiliar with the phrase, it'sslang for "totally amazing", and Kellogg's reckon that's exactly what Tim has created with his unique breakfast dish.
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Tim came up with the idea because of the popularity of his virtual coffee shop Tim Peaks, which became a physical one day coffee shop in Manchester and which will return next at the upcoming Kendal Calling festival. He'll serve up the Totes Amazeballs cereal to fans then.
They got in touch to develop the cereal, based on Tim's favourite cakey treat Rocky Road, by mixing Coco Pops Rocks, marshmallows, shortbread pieces and raisins.
Amazeballs made which was sent to Tim.
Here is the prototype box of the cereal, featuring Tim's new look blonde moptop in cartoon form, which Kellogg's made just for Tim.
delivering more than 200,000 readers in Greater Manchester.
But the reaction on Twitter has been so great, Kellogg's are now considering taking it to the Air Max Grey And Pink
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